BUSINESS

Find your inner yogi at Oxford’s Hot Yoga Plus

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Courtney Kamm
HottyToddy.com

Yoga means “union” – the unity of mind, body and spirit.

Although it may seem like a craze among young people and celebrities, yoga is a practice many believe is just as beneficial as therapy.

Oxford’s Hot Yoga Plus opened in the spring at 1801 West Jackson Avenue, offering a free first class for Oxford yoga lovers or “yogis.”

Susana Herring owns Hot Yoga Plus studios in Oxford and in the following Tennessee locations: Chattanooga, Cool Springs, Germantown, Memphis and Nashville.

“Oxford has a great energy right now,” she said. “There is so much growth and excitement in the city, which is exactly the type of environment we look for when we open studios. In addition, Oxford draws students from so many cities where we have studios, so there is a brand awareness that helps.”

Herring said adults come to relieve themselves of their busy lives and find inner relaxation. College kids are seeking new ways to work out, but often experience a stress reduction.

Rachel Romero, manager of the Hot Yoga Plus Oxford location, said most people have been taught that they are supposed to stretch before they exercise.

“This actually makes it easier to receive an injury,” she said. “Once the body is warmed up, it’s the safest time to stretch.”

Romero said studio temperatures range from 80 to 100 degrees.

“This allows the body to naturally heat up, and then it is less prone to injury,” she said. “As the yoga class goes on, the person is able to listen to his or her own body without causing too much strain or tension on the muscles.”

Romero said the studio also offers a 200-Hour Yoga Alliance Course that blends two yoga disciplines. Student teachers who participate in this training engage in the daily theory and practice of strength, balance, flexibility and stamina. The training enables students to become teachers.

If you’re a beginner yogi, Hot Yoga Plus offers classes seven days a week at various times throughout the day to accommodate any busy schedule.

The studio offers five types of yoga practices, all with different styles, movements and room temperatures for all levels.

“The classes we offer at Hot Yoga Plus offer each student the unique opportunity to transform, not only the body, but the mind and spirit as well,” said Romero.

The Oxford location even offers discounts to its student participants, as well as senior citizen and military discounts.

“Other yoga studios are not considered competition to us, because our practice is so different from many other studios out there,” Romero said. “But that does not mean that hot yoga is for everyone, and we know that.

“We just hope that everyone finds their particular practice of yoga because it is such an important thing to insert into your everyday lifestyle, even if it is not with us,” she said. “Although we hope it is.”

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