BUSINESS

Pure Barre continues to grow in Oxford

Molly Randles
The Oxford Eagle

Madison Newton, co-owner of Pure Barre in Oxford, describes her job as her passion, shaping woman’s lives both mentally and physically.

The fitness boutique is located  two levels above High Point Coffee on the Square. It offers a total body workout using a ballet barre to perform small, isometric movements that burn fat, sculpt muscles and create long, lean physiques.

Newton, 29, a graduate of Kentucky University, bought the franchise with co-owner, Kelly Waite, in April of 2014 because she fell in love with the technique.

Since opening, Newton and Waite have increased their clientele from an average of seven or eight people a class to 22 per class.

“We are also adding new classes each day to allow more clients to sign up,” Newton said.

One of the classes, Pure Barre Platform, is a cardio-infused class that incorporate the fundamentals of a Pure Barre class with bigger movements to increase your heart rate.

“If you build it, they will come,” Newton said. “We want to allow every opportunity for our clients ‘to take.'”

‘To take’ is part of the Pure Barre lingo. “It means to go to a Pure Barre class,” Newton said.

Molly Maclin, 20, a University of Mississippi accounting major, is a Pure Barre client at the Oxford location.

“Pure Barre is a place where I can clear my mind for 55 minutes,” she said. “I love the atmosphere and all the encouraging people. Pure Barre is more than just a workout. It’s a lifestyle.”

At Pure Barre, women share a sense of community in which they are inspired and empowered by each others’ fitness and lifestyle goals.

Newton said Pure Barre is a workout that all ages and genders can do all of their life. It requires only small movements to lift, tone and burn.

“We love having men in class,” Newton said. “Men love to lift weights, so when they come here and shake like a leaf five minutes into a class, it gives them a new appreciation for what we do.

“The technique is so different that it draws you in, and can almost be addicting. Pure Barre works for everyone and for the long term. That’s why it is so successful.”

DSC_0051Mind over Matter is a recurring motto in Pure Barre. Newton describes it as, “making a mind, body connection of building mental strength, as well as physical strength.”

“Studies have shown that most people burn up to 560 calories in a 55 minute session,” Newton said. “You also burn more in the hours after because it is isometric based.”

Newton describes the atmosphere of a Pure Barre class as a non-competitive, group-encouraged place where you get “outrageous” results and continue to enjoy them over the course of your life.

“The huge thing is that it’s a safe and effective way to change your body,” Newton said. “I’ve been doing it for eight years, and have yet to burn out.”

Newton said Pure Barre employees are close. “We have added three new girls and now have a growing staff of nine,” she said.

Looking forward, Pure Barre will continue to have a maximum of 22 people per class.

“Pure Barre is very intentional about keeping the brand organic,” Newton said.

Leave a Reply