One Tent at a Time

Pierce Morrison

Northeast Mississippi Daily Journal


The Grove is the center of the Ole Miss football Culture. Every home game you can find more people in the grove than you can in the stadium. This has been able to continue because of the efforts of people like Morris Baker.

This husband, father of four, University of Mississippi Baptist Student Union director and professor at The University of Mississippi and Liberty University finds time to be the owner and director of Varsity Sports Tailgating LLC. He is able to devote his time to all of these because of a consistent clientele and constant employees.

This video shows his point of view as the director of this small business. Also what it’s like the day before a football game as he manages his religion, his family and his business.


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