BUSINESS

Video: The End of All Music: The beginning of David Swider’s story

Video Project: By Gracie Snyder from Gracie Snyder on Vimeo.

This slideshow requires JavaScript.

Gracie Snyder
jgsnyder@go.olemiss.edu

From all items vinyl, spanning an assortment of musical genres, to turntables and merchandise, The End of All Music record store is just the beginning of the story for one Oxford resident.

Founded in 2012, The End of All Music record store is the product of David Swider’s and Bruce Watson’s dream of seeing a local record store in Oxford again.

Growing up with a love for collecting, whether that was comic books or baseball cards, Swider’s love eventually evolved into record collecting. This appreciation for vinyl reached a height in college and eventually, while working at Square Books, he decided to re-establish a record store in town.

20161105_144050

Sign hanging in The End of All Music record store. Photo by Gracie Snyder.

Since its formation, The End of All Music has seen continuous growth. It was recently named one of the top 10 best record stores in the country by USA Today.

“The response has been amazing,” Swider said. “The business is growing every year. We kind of hit it at the right moment, as far as the resurgence in vinyl goes.”

From artists like The Beatles and Led Zeppelin to musicians Junior Kimbrough and R. L. Burnside of Fat Possum Records, classic and local records are the best-selling records at The End of All Music.

“We try to be the local record store where local musicians can come and meet other musicians, and sell their stuff, and buy their peer’s records, and just kind of see what’s going on in town, and then maybe pick up a new record that they’ve never heard before,” said Swider.

20161105_135937

Magazines displayed at The End of All Music record store. Photo by Gracie Snyder.

Although his record store faces competition from the internet and other musical sharing apps, Swider recognizes the need for the community to support local businesses and also the love and care that vintage albums can bring out in people.

“If you’re going to dish out the 20-25 bucks to buy a record, it’s something you care about,” he said. “It’s not a dollar you spend on a song on iTunes or a $9 subscription on Spotify,” said Swider. It’s like you spent the 20 bucks because it’s something you love and you want to keep it.”

Similarly, Swider acknowledges that the passive experience of clicking on a website to purchase a vinyl album is incomparable to the firsthand experience of visiting an authentic record store.

“There’s never going to be an algorithm as good as coming into a record store and walking around and seeing what the store has to offer,” said Swider.

20161105_140438

Picture hanging in The End of All Music record store. Photo by Gracie Snyder.

Save

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s