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Local teen’s All Crossed Up jewelry business sells to more than 30 states

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Wren Bell modeling her own necklace, The Eve. Submitted photo.


By Anna Bess Pavlakovich
Oxford Stories
abpavlak@go.olemiss.edu

Instagram is full of young entrepreneurs who are creating their own masterpieces, but some stand out.

Wren Bell, 19, is founder of All Crossed Up jewelry. Her passion and commitment for her business, an area philanthropy and her Christian faith have led her to sell her designer creations to customers in more than 30 states.

“I started making my own jewelry in high school,” Bell said. “I just wanted some fun bracelets, and my friends started asking me to make it for them. So, I started making some jewelry for them.”

With a unique eye for jewelry trends, Bell attracted a wave of young women outside her immediate circle who were anxious to buy her jewelry. 

“I’d see something on Instagram and think, ‘I can make that,’” Bell said. “Once I started wearing my own pieces and making some for my friends, my business spread by word of mouth. I also made my own Instagram page because my target audience is millennials, and that is the easiest way to market to my age group.”

Bell received numerous text messages from girls inquiring about the jewelry, and that’s when she realized she had legitimate business potential.

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Aligning with the tassel trend, Bell created The Lucy necklace. Submitted photo.

“I finally decided to make a website,” Bell said. “After I did that, I started mailing out pieces for girls to wear in Instagram posts, and that’s when the business really started to grow.”

Her designs appeal to the masses because of her eye for trends and their affordability. Pieces range in price from $12 to $55 dollars —  cheaper than most fine jewelry.

“Last spring when tassels were big, I made a ton of tassel designs for my necklaces,” Bell said. “I love creating fun pieces like that, especially because they’re an affordable price. My favorite tassel necklace is only $26.”

Victoria Johnson, 19, loves All Crossed Up Jewelry for those  reasons.

“It’s the best, because it’s trendy, affordable, and she donates some of her profits to St. Jude,” Johnson said.“I love wearing it because it’s always ahead of the latest trends, and I get a ton of compliments.”

Bell enjoys running her own business because she is her own boss, and she is able to make money without physically clocking in and out of a job. Each piece of jewelry comes with a Bible verse on the tag, which is how she came up with the name All Crossed Up. A visit to the business website leads shoppers to Bible verses.

“I just wanted to be able to spread the Word with other people in a simple way,” Bell said. “And that was an easy way to do it.”

Bell adds more meaning to each purchase by donating 10 percent of profits from each piece to St. Jude Children’s Research Hospital.

“I decided to start donating to St. Jude about a month after I started the business because our family friend’s daughter was diagnosed with bone cancer and was getting treated at St. Jude,” Bell said.

Sure, this decreases the margin of profit, but Bell wouldn’t have it any other way.

“That’s honestly my favorite part of my business,” Bell said. “Because I know I’m helping others while doing it. Yeah, I could save the money for myself, but it makes me feel good to know I’m helping others. Patients at St. Jude have far better use for the money than I do.”

On a more personal level, Bell’s family friends were happy and touched to know she was donating to a cause that was helping their daughter in her time of need.

“Their daughter is cancer free now,” Bell said. “But they love that I still give back to St. Jude, and that I can help other people besides them.”

Bell chose this philanthropy among others because of the organization’s cause. St. Jude ensures that no family pays a bill during their stay, which enables thousands of children to secure treatment they wouldn’t otherwise receive.

Bell’s twin brother, Ramsey Bell, fully supports her business venture, even if it entails inventory strewn throughout the house.

“I think it’s awesome that she’s able to take her creativity and passion and turn it into something that, not only generates revenue, but also gives children fighting for their lives an opportunity to get some of the best care in the world,” Ramsey Bell said.

Wren Bell loves her business and what it stands for.

“I literally started it from nothing, so it has been a great experience to watch it grow into the business it has become,” Bell said.“It makes me feel great to know that I have had orders from over 35 states and, with each order, I can spread the word of Christ and help a child in need.”

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Wren Bell modeling an array of her jewelry, including The Eve necklaces and The Mary bracelet. Submitted photo.

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