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Indigo’s still in style after more than 10 years in Oxford

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From left, Store owner Brooke Cain and intern Harrison Pruett.

Angelica Pecha
Oxford Stories
akpecha@go.olemiss.edu 

From a young age, Teresa Cain dressed her two daughters, Nicole and Brooke, in matching smock dresses featuring colorful crayons. Those were the girls’ personal favorite outfits.

Today, not much has changed. “On Sundays, the whole family matches outfits for church,” Cain said. “You can find us in church, sitting in a pew in matching colors.”

In the late summer of 2002, Teresa Cain opened Indigo’s in Oxford. The women’s clothing boutique at at 265 N. Lamar Boulevard is located across the street from the Graduate Hotel Oxford. The family-owned business is operated by Oxford natives Cain and daughters, Nicole Cain Wright and Brooke Cain.

What else comes as naturally as eating at Ajax and chanting Hotty Toddy in Oxford? Fashion.

The women have always shared a love for fashion and clothing, so it is not surprising they work together today selling Oxford’s latest trends.

While Teresa Cain prefers a Jackie Kennedy look, her daughter, Brooke Cain cannot be found in anything but Nike or Indigo’s merchandise. But don’t let her love for comfortable athletic clotheing fool you. Brooke Cain said she can “dress you all day long.”

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Indigo’s sells a variety of clothing. Instead of digging through clothing racks, Teresa Cain organizes clothing so buyers can see what matches and can complete a look.

The Cain women take their customers’ preferences seriously. Indigo’s does not follow trends. They add clothing customers ask for. They said the typical Ole Miss girl does not have one style. Everyone dresses differently, so they try to accommodate all women’s clothing styles.

“After being in this business for so long, we get what we feel like is in style and would work best for Oxford,” Teresa Cain said. “I do not look for trends, but I look for what the customer asks for, because trends are not always what they want. Sometimes you can be way too trendy.”

Freshmen and self-proclaimed shopaholic Taylor Trowbridge said she “can always seem to find something at Indigo’s,” which is probably because Indigo’s gets new shipments daily.

“We continue to restock and get new things in, so that someone can always find something,” said Brooke Cain.

Most of the clothing ranges from $40-$100, with only a few items exceeding $100. The store holds two annual sales, one on Black Friday and the other after Christmas, but the store is locally famous for its $5, $10, and $20 rack.

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A sneak peak of Indigo’s fun environment and cute merchandise.

You can follow Indigo’s on Instagram @indigosoxford to see more of their merchandise. The store is open Monday through Saturday from 10 a.m. to 5:30 p.m. Save

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