BUSINESS

Hotworx is latest innovative workout studio in Oxford

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General Manager, Jeremy Harwell, registering a new member. Photo by Tricia Williams.

Tricia Williams
Oxford Stories
pawilli2@go.olemiss.edu

Brittany Bane has become a regular at Hotworx since the innovative workout business opened in February off the Oxford Square, and she can’t get enough.

“I definitely feel like, even after the first workout, I was more motivated to come back and make this a part of my routine,” she said. “I’ve been coming almost every day and I feel stronger, healthier, and generally better.”

Hotworx is a virtually instructed exercise program that implements the use of infrared heat and isometrics designed to flush toxins and burn calories. This new exercise regime has become popular in the fitness world, enabling users to reap the benefits of a great workout in a reasonable amount of time.

Hotworx Oxford opened Feb. 16 at 916 E Jackson Ave., directly off the Square., and the business has already amassed an impressive following.

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Hotworx General Manager, Jeremy Harwell.

Although the workouts torch an impressive amount of calories, they are not the only benefits users report after a Hotworx experience. The magic ingredient in this combination is the implementation of infrared heat. The heat penetrates the skin and muscle tissue, which speeds up metabolic processes and requires less warmup time before a workout.

“This keeps your core temperature and metabolism elevated, more so than a typical workout,” said General Manager, Jeremy Harwell, who leads the Hotworx franchise in Oxford after years of experience as a personal trainer and gym manager in northern Mississippi. He graduated from the University of Mississippi with a degree in exercise science.

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Hotworx merchandise in the lobby. Photo by Tricia Williams.

The infrared rays emitted in the units also dramatically reduce recovery time between workouts and foster flexibility. Deep penetration of the rays promotes the natural removal of toxins from skin level to organ deep. Members have reported that Hotworx has impacted their sleeping patterns, facilitating a deeper, more sound slumber.

While the infrared rays help promote an increased metabolism throughout the workout, the Hotworx method creates an effect called an “after burn” that allows the body to maintain a higher rate of metabolism. This metabolic change allows users to continue to burn calories long after the end of their workout.

Harwell said response to Hotworx has been good. Patrons of all ages frequent the new, bustling 24-hour fitness studio.

“We’ll have some older adults who are in here,” he said, “and then we’ll have the college-aged kids who will come throughout the day.”

Older adults particularly enjoy Hotworx workouts because they achieve the magnitude of effort required for an effective workout without inflicting undue stress on the body.

Bryan King, a regular at Hotworx Oxford, frequently squeezes in workouts during his time in Oxford away from his residence in Pickwick Dam, Tennessee.

“It’s different from anything I have done before,” he said. “As I have gotten older, I have had to learn to seek out ways of exercising that are more favorable for my body.”

The studio features 10 infrared units, an area dedicated to free weights, a shower, and Hotworx merchandise available for purchase in the lobby. Each unit is heated to 125 degrees Fahrenheit and is designated for a specific workout every 15 to 30 minutes.

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Workout schedule in the lobby. Photo by Tricia Williams.

Hotworx provides 10 different workouts to choose from all led by a virtual instructor on a television screen – hot iso, yoga, pilates, warrior, high intensity interval (HIIT) sessions, cycle and row. Each exercise program is designed to use compression poses to flush toxins and increase circulation while burning massive amounts of calories.

A unique feature Hotworx offers is an app. Members use the app to reserve spots for specific workouts during a specific time slot.

Harwell believes Hotworx is better than other Oxford workout studios for several reasons. “We combine the infrared heat with the workouts,” he said. “The infrared heat has numerous amounts of benefits. It increases circulation, improves skin complexion, helps with cognitive function and sleep patterns.

“The infrared heat penetrates the skin deeper, which increases core temperature and metabolism, which increases the amount of calories burned, which is what a lot of people are looking for.”

The studio is open 24 hours allowing users to come and go at their own convenience. Hotworx is offering golden memberships at a lowered rate of $54 per month to all members in March.

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