The new Oxford restaurant Chicken Salad Chick offers a variety of chicken salad flavors. Assistant manager Tylor Mills said his favorite flavor of chicken salad is Jalapeno Holly.
“It started off with a lady named Stacy Brown in Auburn, Alabama,” said Mills, explaining how the store was founded. “She was a single mom looking for ways to provide for her family, so she started making chicken salad, which became very popular.
“The health department shut her down because she was making chicken salad from her house. So her friend, who later became her husband, told her to open up her own business, which she did.”
Mills said Brown quickly sold out of chicken salad, and the restaurant grew.
“They opened up three stores, and then people wanted to start franchising it,” Mills said. “Later on, she decided to franchise it, and now it is what it is today.”
The Oxford location of Chicken Salad Chick opened March 20 on Merchants Drive in the Oxford Galleria II shopping center off of West Jackson Avenue.
“We’re a new store, so everyone wanted to try out the new thing,” Mills said. “We were very busy at first, but things are leveling off. We continue to see new customers and regulars.”
The restaurant offers a wide variety of menu items, including 12 flavors of chicken salad, pimento cheese sandwiches, and other types of salads. Customers can choose their chicken salad in a scoop or on a sandwich. They also offer several types of bread.
“All of it is unique,” Mills said. “I’ve never seen anything like it There’s 12 different flavors, and there’s more that aren’t on the menu. A lot of them are rotated or have either come and gone. We have 12 flavors right now, but I think there’s over 20.”
The most popular chicken salads at the Oxford location are Fancy Nancy, Classic Carol and Olivia’s Old South.
Carlisle Rieveschl, 19, frequents Chicken Salad Chick. Her favorite flavors are Jalapeno Holly and the Barbie-Q.
“Chicken Salad Chick is a restaurant that serves exclusively different kinds of chicken salad,” Rieveschl said. “They have tons of flavors.”
She found out about the new location through her uncle, who works with the company.
“My uncle is the head of marketing for Chicken Salad Chick, so he texted me to tell me that Chicken Salad Chick is coming to Oxford and to check it out,” she said. “I used to not like chicken salad. It really freaked me out, and I didn’t understand it, but once I’ve tried it, it is now one of my favorite snack items.”
Locals are enjoying Chicken Salad Chick because it is a healthier alternative to some Oxford restaurants.
“Even though Chicken Salad Chick isn’t necessarily healthy, it is a healthier option to a lot of the fast food places we have here,” said Rieveshchl.
The restaurant falls into the Southern-style restaurant that many people come to Oxford for, but it is unique because none of the food is fried like other Southern-style dishes.
The owners are using general advertising techniques to promote the new restaurant. “We had a billboard,” Mills said. “When we first opened we went to a lot of businesses and places on campus and handed out samples.”
The location also uses social media. “We have a Facebook page and an Instagram,” Mills said. “Anything going on, we promote it on Facebook or through word of mouth.”
The Facebook page lists job openings, new chicken salad flavors, things going on at the store, and Oxford news.
According to the Facebook page: “We don’t take ourselves too seriously at the Chick, and our hospitality is sure to please. Whether you’re catching up with friends and family or just grabbing a quick bite, Chicken Salad Chick is your neighborhood destination to sit back, relax, and enjoy some delicious food. Why? Because we believe that good food brings people together and nourishes the soul.”