BUSINESS

UM campus Freshii is one of 300 store locations worldwide

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Marissa McCardell 
Oxford Stories
mkmccard@go.olemiss.edu

Let’s eat without regret.
Let’s love kale.
Let’s embrace quinoa.
Let’s try new things.

These four statements are part of the Freshii company mantra.

Billed as part of a “health and wellness brand,” Freshii, located on the University of Mississippi’s campus at 218 Dormitory Row W., offers healthful food options.

“I think Freshii is a great place for students to eat healthy food that is also very delicious,” said Freshii employee Jessica Washington. “I know it’s popular among students, because from the time we open to the time we close, we’re always busy. But that’s a good thing.”

Freshii is located under the Rebel Market next to the I.D. center. It is easy for students to find and convenient for those in a rush. Freshii provides pre-made salads, bowls, juices and protein bites students can pick up without having to wait for their food to be made. They also have an app that allows students to order ahead of time and skip the line.  

“Having a healthy place on campus that gives students their food fast is awesome,” said Ole Miss junior Justin Clevenger. “Especially since most of the time we’re always rushing or trying to get food in between classes. It’s very convenient to be able to just pick up a premade salad or something.”

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Freshii employee Jessica Washington working at the register. Photo by Marissa McCardell.

Nowadays, more people are becoming more aware of what they eat. While working in New York City for fashion designer Oscar de la Renta, Matthew Corrin was inspired by “mom-and-pop” delis with fresh food, according to the Freshii website. He founded Freshii, which today operates hundreds of locations in cities and countries around the world.

Freshii first opened in 2005 and has expanded. By the end of 2017, Freshii will operate more than 300 locations across 85 plus cities in 20 countries, the Freshii website reports.

“I think it’s great seeing a lot of students come in everyday,” Washington said. “It shows that they are making the decision to put something healthy in their body rather than just a milkshake or fries from Chick-Fil-A. As a student, I think it’s so important to fuel your body with good and healthy food, especially if you’re an athlete.”  

Freshii attracts students, athletes and faculty.

“I see athletes come in all the time and get something to eat from here,” said Freshii employee Keke Hughes. “I also see a lot of faculty. I think it’s because we are so fast at making students’ food, or the fact we have premade meals, that a lot of athletes enjoy coming in, because they usually have to rush off to practice or they just finished practice and have to rush off to someplace else.”   

The store opens at 10 a.m. “Most students order the Teriyaki chicken bowl for lunch and either pick up a breakfast burrito or a protein smoothie for breakfast,” Washington said.

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Photo by Marissa McCardell

They also have a few sweet treats.

“My favorite thing that satisfies my sweet tooth is either our banana nut crunch smoothie or the frozen yogurt with strawberries and chocolate chips,” Hughes said. “Our frozen yogurt is actually healthy. It is a low fat probiotic yogurt, which means that it’s good for your digestive system.”

Freshii’s motto is to make healthy food, such as superfoods like kale and quinoa, available, affordable and convenient to citizens while providing the most efficient way to make and prepare food, the Freshii website reports.

“Before I started working here, I didn’t really know much about healthy food or how to prepare it,” Washington said. “But so far, I have learned so much about how to make healthy food and how important it is to eat a healthy and balance diet.

“If students learn how to make healthy choices now in college, they will carry it in their future, which will allow them to know how to create a healthy lifestyle when they graduate.”

Freshii provides a healthy place to eat and has many tables for students to socialize and do homework.

“I enjoy going to Freshii a lot actually,” said Clevenger. “I’m sort of a health nut, so having a healthy place so close to my dorm is awesome. It’s also very convenient for me because it’s on the way back from my walk from the gym, and they have good food that I can eat after a workout. I usually get the protein bites, which have peanut butter, coconut, oats and chocolate chips, or the Mediterranean quinoa bowl.”  

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