BUSINESS

University of Mississippi integrated marketing communications student rebrands jewelry business

Hannah Rom
Oxford Stories
hcrom@go.olemiss.edu

During the COVID-19 pandemic, some are using their time in quarantine to better themselves. A University of Mississippi integrated marketing communications student has rebranded a jewelry business she started as a student at Oxford High School.

“I had a jewelry business in high school called Jewels By SarCar,” said Bridgers. “It came from me turning old pieces of jewelry into wrap necklaces and bracelets for myself and friends. The inspiration behind that started off just being a hobby that I enjoyed doing for others and myself. It took off into selling jewelry online and in stores across the United States.”

During quarantine, Bridgers had time to reflect on how she loved being creative. She put Jewels by SarCar on pause when she started her freshmen year at UM to focus on her studies. She then decided to rebrand Jewels by SarCar turning it into XO SarCar.

In October 2020, XO SarCar debuted. Bridgers launched a social media campaign featuring a diverse group of fellow students who modeled her XO SarCar pieces. One was sophomore Hermine Granberry from Hattiesburg.

“I modeled for the initial launch of XO SarCar, which was cool because I saw all of the pieces before they went live with the business and website a couple of days later,” said Granberry. “The first thing I noticed when I got there was how detailed the jewelry was and how, from an instant, you could tell how much time and thought Sara Caroline had put into each individual item. She also created such a fun and relaxing environment while we were taking photos, and I think that really comes through in the pictures.”

Bridgers is an advocate for spreading positivity and inclusivity through her jewelry brand.

“I have always pushed for Xo SarCar’s brand message to spread positivity and light,” said Bridgers. “I really want to remind people that they are loved. I try to post a variety of content, but I love posting quotes to encourage people as they’re scrolling through social media.”

When she is not running XO SarCar, Bridgers is working on completing her integrated marketing communications degree. She is also a member of the Kappa Kappa Gamma sorority in which she spent a lot of time being the sorority’s public relations chair.

“I think the most difficult part right now is just managing my time between being a student and also operating a business,” said Bridgers. “I sometimes don’t feel like I have enough time in the day. I always wish I could give everything 100%, but I’ve realized I can’t do it all. So I hired someone to help me with social media, and that has been a game-changer for me. That has given me more time to focus on being in school and also the other aspects of running a business.”

XO SarCar sells jewelry pieces that are affordable and fashionable. Some are sold out completely on the XO SarCar website.

“There was an immense appreciation for the detail of each piece and what each piece meant to her,” said Granberry. “There was not one part of the experience that had not been given full attention in detail to make sure that it was the best that it could be. I left feeling so inspired by Sara Caroline’s drive to create because I saw firsthand the output of creative dedication.”

Bridgers has worked over the last few months to grow her brand and collaborate with other brands for giveaways.

“My favorite part about XO SarCar is definitely the community I have built on social media and in real life of other people who have their own businesses,” said Bridgers. “It is so cool how I have gotten close with these women who have started their own businesses, and we encourage and uplift each other.”

Bridgers shares her entrepreneurial spirit with others and encourages creativity. She recommends having your own business if you are passionate about what you are selling.

“I would say that the best advice I can give to people is to just believe in yourself and the dream you have and never be scared of what others will think of you,” said Bridgers. “I used to be really nervous to do and share things because of what I thought other people may say or think. I learned that if you love something, nothing should stop you from pursuing that, even if it seems unrealistic.”

Bridgers plans on graduating in May and moving forward in her career path.

“As of right now, I have a few things in the works for XO SarCar,” she said. “I am also focusing on graduation and how I am going to transition XO SarCar as I graduate and go into the adult world.”

As for the future, Bridgers said she wants to expand XO SarCar beyond jewelry. She dreams of selling clothes and more accessories.

“I love that people can purchase products from me and wear them and feel confident and good about themselves,” said Bridgers.

For more information XO SarCar, visit xosarcar.com or her Instagram @xosarcar.

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