If you are looking to sell your used car, the Tupelo-based company Carmigo can help you through the process.
Founded in 2021, Carmigo’s mission is to “bring convenience, transparency, and competition to the used car selling process,” according to their website.
Traditionally, selling your car happens one of two ways – through an individual marketplace like Facebook or Craigslist, or trading at a car dealership. Selling on your own can be labor-intensive at times and, in some cases, a risk. On the other hand, selling to a car dealership typically means you only get one offer.
Carmigo founders (Andrew Warmath, Daniel Kim and Sean Peoples) envisioned bringing these two methods together in one marketplace. For users and dealers alike, there can be multiple benefits to using Carmigo.
Austin Hille, chief marketing strategist at Carmigo and a University of Mississippi graduate, said the biggest benefits Carmigo offers to sellers are competition and convenience. Users only need to create an account, get their free quote, and take pictures of their vehicle. Carmigo will do the rest.
“There are plenty of options out there for selling your car,” Hille said. “We make it the most convenient way to get competitive bids for your car… You have a better chance of getting the highest possible offer when you have multiple dealers competing for it.”
For dealers, Carmigo provides a larger inventory from which to purchase cars. Carmigo can assist dealers in finding high-quality cars from private parties rather than auctions.
With any startup, there are obstacles and challenges. Carmigo now only serves markets in North Mississippi and Tennessee, but they want to expand.
Another challenge Carmigo faces is high levels of competition from other car retail services like Carvana, Carmax, Craigslist, and every other dealership in the U.S. Aside from that, Carmigo is still developing the brand and defining what makes them successful.
“One of the fun things about working at Carmigo, or any startup environment, is you get to be a part of the team that defines processes,” said Hille. “Right now, everything is on the table. Each day is different, and it’s been a lot of fun.”
In the beginning, many of Carmigo’s organic social media posts were showing reviews and sales prices.
“It was very self-serving,” said Hille.
Now, when it comes to building brand awareness, Hille’s strategy is to craft stories that get people’s attention without mentioning the business.
“It feels counterintuitive,” said Hille, “but very few people care about us, so we have to do things that get people engaged.”
Mary Chapman Johnson, a UM senior, has served as a digital marketing intern at Carmigo for over a year. She has seen the company grow in many ways.
“Working with a startup, you play so many roles,” said Johnson. “That experience is invaluable. I’ve been doing meaningful stuff, and I get to see the benefits of my work.”
Hille and Johnson described Carmigo’s work culture as open and friendly while still pushing themselves to do their best on any given project.
“The leadership is great,” said Johnson. “I know a lot of companies say that they have open-door policies… but at Carmigo, I can chat with our CEO whenever and he’ll respond. There’s no ego within that.
“I’ve never felt like I’m just the intern. I’ve always felt like my ideas are valued and I’m included in all the marketing meetings. I will look for a job that values me and what I bring to the table in the future.”
Hille said past jobs have taught him lessons.
“I’ve worked at a lot of places where there’s always a group of individuals that feel like they have the answer all the time,” said Hille. “That’s not the case with Carmigo. People are willing to put in the hard work and hours to do something right the first time, which is always really refreshing to see.”
For other young professionals looking for a similar opportunity, Carmigo has created a brand ambassador program.
“As we grow, we’re looking for talented people to come on board…,” said Hille. “As it stands, people can go online and apply to be brand ambassadors. They’ll get a referral code, and for anybody who sells their car using the code, the ambassador will receive $200.
“If you find creative ways to help the Carmigo brand, we’re going to be watching on our end to learn from you and explore future opportunities. It’s really exciting.”